Good branding can make a mediocre business look worse
A strong identity raises expectations. The experience has to be ready to meet them.
Good branding can make a mediocre business look worse Read Post »
Strategy, Thinking
Thinking, Websites
When should a business redesign its website?
Six signals that your website may no longer be doing its job.
When should a business redesign its website? Read Post »
Branding, Thinking
Why your logo isn’t your brand
A logo is a signature. The brand is everything people learn to associate with it.
Why your logo isn’t your brand Read Post »
Thinking, Websites
What should a ₹2 lakh website actually include?
A practical way to judge a website proposal beyond the number of pages.
What should a ₹2 lakh website actually include? Read Post »
Thinking, Websites
Your website isn’t ugly. It’s unclear.
The most expensive website problem is often not the way it looks, but the way it communicates.
Your website isn’t ugly. It’s unclear. Read Post »
Branding, Thinking
Why most small businesses don’t need a rebrand
A new logo can help. But first, find out what is actually getting in the way.
Why most small businesses don’t need a rebrand Read Post »