00 / THE STUDIO
A small studio with the larger picture in mind.
Born from a search for better creative partners. Built around good thinking, dependable work and the belief that clients should remain in control.
INDEPENDENT BY CHOICE. INTERESTED IN SOLUTIONS.
01 / HOW IT BEGAN
Built out of frustration. Driven by curiosity.
Not another agency. The kind of studio we had been looking for.
It started with a simple question: why was finding a dependable creative partner so difficult?
Through Simplified Consulting, Archana and Ajay worked with businesses to solve problems, improve how they operated and find new opportunities for growth. Quite often, those solutions needed good branding, design or digital execution to become real.
There was no shortage of creative talent. But finding agencies that consistently understood the business, kept their commitments and supported clients after delivery proved surprisingly difficult.
Missed timelines, inconsistent outcomes and clients left dependent on their agencies for the smallest changes became familiar frustrations.
So they decided to build the studio they wished their consulting clients could rely on. Ajay brought together designers, developers and creative thinkers who shared a straightforward belief: good ideas need thoughtful execution, clear communication and accountability.
That became intrstd.in – an independent studio interested in solutions.
WHAT WE SET OUT TO DO
Deliver work we believe in. Keep our commitments. Help clients become more capable, not more dependent.
02 / WHAT MATTERS TO US
A different kind of working relationship.
There is no great mystery to our approach. Just a few things we believe should be fundamental to every creative partnership.
01 / UNDERSTANDING
Start with the problem.
We listen, ask better questions and get to know the business before choosing a design direction. Useful work starts with clarity.
02 / RELIABILITY
Do what we say we will.
Realistic timelines, honest conversations and ownership of the outcome. Creativity should never be an excuse for unreliable delivery.
03 / INDEPENDENCE
Share what we know.
We explain decisions, teach teams and build systems people can confidently use. Good support should not create unnecessary dependence.
03 / HOW WE WORK
A process, not a formula.
Every business is different. Our process keeps the thinking connected to the making, with the right people involved at the right time.
01 /
Understand
Listen, ask questions and get to the real problem.
02 /
Make sense
Clarify direction, priorities, structure and purpose.
03 /
Make it real
Turn the thinking into purposeful, considered design.
04 /
Make it work
Build, test, deliver and explain how things work.
05 /
Improve
Support, adapt and help the work grow with the business.
04 / YOUR WORK, YOUR OWNERSHIP
Built to be used. Not held hostage.
We don’t want clients to call us for every small change because nobody showed them how things work.
We build, guide, train and support. When we’re needed, we’re around. When clients can manage independently, that’s a good outcome too.
Our measure of success is not how dependent a client becomes. It is how capable they feel once the work is done.
Akarmaa.in is a great example of how we enable our clients.
05 / SELECTED WORK
Different briefs. Connected thinking.
From building an identity to building independence, the work changes. The principles behind it don’t.
THE NEXT CONVERSATION
Good ideas deserve people who care about making them work.
Have a challenge, a half-formed idea or something that isn’t quite working? That’s a good place to begin.
intrstd.in / Interested in solutions.