Toka Koka Studio
Brand Strategy · Visual Identity · eCommerce
Toka Koka Studio is a contemporary jewellery brand built around pieces that carry the character of Indian craft without being bound by convention.
The identity needed to feel distinctive, artistic and rooted while remaining minimal enough to let the jewellery take centre stage.
Tradition, drawn differently.
CLIENT
Tokakoka Studio
INDUSTRY
Fashion Jewellery & Accessories
SERVICES
Brand Identity, Visual System, Packaging, eCommerce.
The brief
Toka Koka’s jewellery is expressive, detailed and strongly influenced by Indian forms and craftsmanship. The challenge was to create an identity with enough personality to belong alongside the work, without competing with it. It needed to feel contemporary without losing its cultural character, and distinctive enough to remain recognisable across packaging, physical applications and a product-led digital storefront.
The result
We built the identity around the name itself. Rather than creating a separate decorative symbol, the letters of T O K A K O K A were deconstructed, abstracted and brought together to create a single geometric mark.
The result is an identity that rewards a second look, much like the jewellery itself.
The Mark
One name, intricately connected.
Chunky and full of character. Bold typography, tribal-inspired geometry and expressive graphic elements capture the playful, unconventional spirit of the jewellery.
A distinctive visual language that celebrates individuality and refuses to blend in.
Visual Language
Loud, chunky and full of character.
Bold typography, tribal-inspired geometry and expressive graphic elements capture the playful, unconventional spirit of the jewellery.
A distinctive visual language that celebrates individuality and refuses to blend in.
Packaging
Less polish. More personality.
Simple cardboard boxes, stamped details and fabric pouches bring the identity to life through tactile, everyday materials.
A grounded approach that balances the boldness of the jewellery with an uncomplicated sense of design.
eCommerce
From craft to commerce
The online store brings the Toka Koka personality into a clear, intuitive shopping experience.
Bold imagery and straightforward navigation let the jewellery take centre stage, making discovery effortless.
Eight letters. One mark. Unmistakably Toka Koka.
