MyFaktory.in
Brand Strategy · Visual Identity · eCommerce · Packaging
MyFaktory began not in a warehouse or retail store, but in a cupboard inside the founder’s home.
When her son was born, she discovered something other new mothers were discovering too: good-quality branded children’s clothing could be expensive, while export-surplus clothing offered remarkable quality at far more accessible prices.
What started as a small collection for a circle of mothers grew into a simple idea with much bigger potential – make good clothes for little people easier to afford.
Small beginnings. Happy little customers.
CLIENT
MyFaktory.in
INDUSTRY
Children’s Fashion & eCommerce
SERVICES
Brand Identity, Logo Design, eCommerce Website, Packaging & Tags
The brief
MyFaktory was born from a genuine need rather than a manufactured business proposition. The opportunity was clear: parents wanted well-made, branded clothing for rapidly growing children without having to spend disproportionately on clothes they would soon outgrow.
As the business moved beyond its beginnings at home, it needed an identity that could grow with it — one that felt approachable and joyful, but credible enough to turn a small home-grown venture into a recognisable retail brand.
The result
We created a simple, characterful identity built around one of the most universally recognisable symbols of clothing – the hanger.
Paired with a handwritten wordmark and an intentionally imperfect illustrated frame, the identity captures the personality of the business: informal, friendly and uncomplicated.
That visual language was then carried through to the packaging and into an eCommerce experience designed to make discovering and buying children’s clothing equally simple.
The Mark
At the heart of the identity is the hanger.
Familiar, instantly recognisable and unmistakably connected to clothing, its simple outline provides the framework for the handwritten myfaktory wordmark.
The hand-drawn lettering and imperfect details give the identity a personal, approachable character, reflecting the brand’s beginnings at home and the relationships built with other parents along the way.
Personal, practical and made with a little bit of heart.
Packed with personality
MyFaktory began with a mother’s search for good-quality, affordable clothing for children. What started as a small venture from home grew through word of mouth, personal recommendations and the trust of other parents.
As the business grew, its identity needed to grow with it, without losing the warmth and familiarity that made it special in the first place.
We weren’t trying to make a small business look big. We wanted to give a growing business an identity that felt true to its beginnings and ready for what came next.
A little more joy in every click.
As MyFaktory grew, the website became a way to take a business built on personal recommendations and introduce it to a much wider community of parents.
The eCommerce experience needed to retain the warmth and friendliness of the original business while making browsing, choosing and buying as simple as possible.
Bright imagery, playful graphic elements and generous use of colour bring a sense of fun to the experience, creating a world that feels unmistakably made for children. Behind it all, a clear product structure and intuitive navigation keep shopping straightforward.
And through it all, the brand’s promise remains wonderfully simple: We’re here to make you happy.
Making room for what comes next.
MyFaktory’s story is one of a simple observation growing into a real business.
The founder recognised that parents shouldn’t have to choose between good-quality clothing and sensible prices. What began as a cupboard of export-surplus children’s clothes grew through word of mouth and trust, eventually reaching families well beyond its original circle of mothers.
Our role was to give that idea an identity, a home online and the everyday brand touchpoints it needed to grow with confidence.
Not to turn MyFaktory into something it wasn’t, but to make what was already special easier to recognise, remember and connect with.
From one cupboard to countless little wardrobes.
