What should a ₹2 lakh website actually include?
A practical way to judge a website proposal beyond the number of pages.
What should a ₹2 lakh website actually include? Read Post »
Thinking, Websites
Branding, Thinking
Why your logo isn’t your brand
A logo is a signature. The brand is everything people learn to associate with it.
Why your logo isn’t your brand Read Post »
Thinking, Websites
When should a business redesign its website?
Six signals that your website may no longer be doing its job.
When should a business redesign its website? Read Post »
Strategy, Thinking
Good branding can make a mediocre business look worse
A strong identity raises expectations. The experience has to be ready to meet them.
Good branding can make a mediocre business look worse Read Post »
Branding, Thinking
What founders get wrong about premium branding
Premium is not a colour palette, a typeface or a price tag. It is a coherent experience.
What founders get wrong about premium branding Read Post »
Strategy, Thinking
The problem with designing websites before understanding the business
Start with the business, not the pixels.
The problem with designing websites before understanding the business Read Post »