pocket friendly jewellery, yes please!
An ardent lover of jewellery, Archana started Toka Koka as a way to explore India and find artisans from different states who made beautiful jewellery and showcase their work.
Since the pandemic began, She kept thinking of ways she could keep the artisans engaged and have a steady stream of revenue while also doing something she truly enjoyed – shopping for jewellery!
Idea
Making jewellery accessible
Located
Chennai, Tamilnadu
Since
Started in 2020
Project Overview: a user friendly ecommerce website
Toka Koka wanted us to create a clean and minimal design that allowed visitors to focus only on the beautiful products they have on display. We spent time going through various iterations of minimalist design options and arrived at the final output pretty quickly.
Built during the pandemic, the website turned out to be as reliable and robust as we developed it to be, having served over 600 customers so far, most of which are repeat buyers, a true statement to the quality of the products and the ease of buying on the website.
Key Focus: Minimalist design, seamless user experience, visual storytelling
Simplicity with Purpose
We had the exciting opportunity to design a tribal-inspired logo for Toka-Koka, a brand that embodies heritage and modernity.
Our goal was to create a logo that visually represented Toka-Koka’s cultural identity while ensuring it was both timeless and adaptable.
We integrated the letters “T” and “K” into abstract tribal patterns, creating a logo that evokes a sense of unity, tradition, and connection.
Using a black tone, we were able to enhance the tribal feel, making the design feel grounded and organic, yet contemporary and versatile across various brand applications.
Optimized for Speed and Scalability
Since we were also the web developers for Toka-Koka.in, our goal was to create an engaging, user-friendly platform that showcases Toka Koka’s exquisite jewelry collections.
The site offers an easy browsing experience, with seamless navigation and optimized shopping features, ensuring a smooth journey for customers to explore and purchase jewelry.
Technical Highlights:
- Fast-loading pages with optimized images
- Scalable architecture for future content growth
- CMS for easy content management
Rustic and Sustainable Packaging Design
For Toka Koka’s packaging, we embraced a rustic and eco-friendly design, using biodegradable materials and minimalist aesthetics to reflect the brand’s commitment to sustainability.
The design not only protects the jewelry but also offers customers an authentic, tactile experience that aligns with Toka Koka’s values of craftsmanship and environmental responsibility.
Key Results:
- Recyclable packaging
- Protects contents
- Self-inked stamp design for use across mediums